Redemptive Communication

A redemptive strategy for engaging readers and hearers is summed up in these six communication tasks:

1. Know the people with whom you are speaking.
2. Love them genuinely.
3. Enter into their questions, their defining experiences, their terminology.
4. Retell their story in a fuller way than they are able to tell it, creating dissonance.
5. Show and tell the truth of God and his gospel of Christ in a fresh and personally relevant way.
6. Hold open a door of invitation to come in.

—David Powlison, "Giving Reasoned Answers to Reasonable Questions," Journal of Biblical Counseling 28, no. 3 (2015): 5–6.