"Mark's opening verse makes the Gospel's purpose clear: 'The beginning of the gospel of Jesus Christ, the son of God' (Mk 1:1, ESV). The evangelist has very carefully chosen his language, for it deliberately echoes the language of the imperial ruler cult, as seen in the Priene inscription in honour of Caesar Augustus: 'the birthday of the god Augustus was the beginning for the world of the good news'" (C. A. Evans,
NDBT: 269).
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